Privacy Policy

1) Data we collect

Identifiers: name, email, phone, address, IP, device info.

Lead details: buying/selling intent, price band, desired ZIPs/areas, timeline, financing.

Verification data: one-time PIN (OTP) codes, consent logs, time/date stamps.

Usage data: pages visited, form events, cookies, pixels, UTM parameters.

Communications: calls, SMS, emails, and recordings where permitted.

2) How we collect

Directly from you via our forms, calls, SMS, chat, or email.

Automatically via cookies/pixels (e.g., Google/Meta).

From advertising partners and service providers (e.g., lead ads).

3) Why we use your data

To process your inquiry and deliver exclusive real-estate leads to our agent/broker clients.

To verify contact info (OTP), log TCPA consent, and prevent fraud.

To route leads to CRMs, trigger instant notifications, and book appointments.

To analyze and improve ads, funnels, and site performance.

To comply with legal obligations and enforce our terms.

4) Legal bases (EU/UK)

Consent (lead forms, marketing).

Legitimate interests (fraud prevention, service improvement).

Contract (to provide services you request).

Legal obligation (records/consents).

5) Sharing your data

We share with:

Real-estate professionals who purchase exclusive leads for your area.

Processors (e.g., hosting, CRM, SMS, email, analytics, ad platforms) who process data under contract for us.

Compliance & safety: to meet legal requests or protect rights.

We do not sell raw contact data in bulk. Where CCPA/CPRA defines certain ad/analytics uses as a “sale” or “share,” you can opt out via /do-not-sell.

6) SMS, calls, and email

By submitting a form, you agree that Empire Team at Keller Williams (and where applicable, its real-estate clients) may contact you by call, text, and email using automated technology; consent isn’t required to buy or sell a home. Msg & data rates may apply. Reply STOP to opt out of SMS and UNSUBSCRIBE for email.

7) Cookies & tracking

We use first/third-party cookies and pixels for analytics, fraud prevention, and advertising. You can adjust preferences via your browser settings and our cookie banner (where offered).

8) Retention

We keep records as long as reasonably necessary for the purposes above (typically 24–36 months for lead/consent logs) or as required by law.

9) Security

We use reasonable administrative, technical, and physical safeguards. No method is 100% secure.

10) Your rights

US (CCPA/CPRA): request access, deletion, correction, and opt-out of sale/share at [email protected].

EU/UK: access, erase, restrict, object, and data portability. Contact us to exercise rights; you may also lodge a complaint with your DPA.

11) Children

Our services aren’t directed to children under 13 (or 16 in some regions). We don’t knowingly collect such data.

12) Cross-border transfers

Data may be processed in countries other than yours. We use appropriate safeguards where required.

13) Changes & contact

We’ll update this policy as practices or laws change. Questions: [email protected].